Native apps, the App Store, mobile development. Notes from the work itself.
The button exists and it works. What it cannot do is fix the situation most people are in when they press it, which is a six-day wait that was never about how long the queue is. What the wait actually means, and what to do instead.
Read the articleI started on iPhone OS 2, when the store held 500 apps, and I always suspected long-history apps had leverage a new app could not buy. They do. The reason is not seniority, and once you see the real mechanism it becomes the best argument there is for releasing early.
Read the articleA French spelling app that reads the family calendar, writes with Apple's on-device model, and sends nothing anywhere by default. What it took to build, the numbers from my own logs, and what iOS 27 changes in September.
Read the articleSince June 9, 2026, Apple has been culling apps with no value. Many read this as a call to spend weeks on every project. It is the opposite: the real test is usefulness, not hours logged.
Read the articleMost developer engagements show you nothing you can hold for weeks. Why that wait is the real risk, and how I deliver a working native app on your own device by the end of day one.
Read the article